WASABI Insight "The Power of Influencer Marketing in Japan"



26th April (Wed) 7:00pm
WorkCentral @ Dhoby Ghaut
"Connecting Japan & ASEAN for casual & stimulating exchange of ideas in business.
A truly cross-border business networking event, first of its kind in Singapore."

Influencer Marketing in Japan ​ ​

Influencer marketing is more than a trend - digital influencers are the most direct and effective way to reach Generation X, Z and millennials worldwide. This highly engaged audience lives online on platforms like YouTube, Facebook or Instagram and digital influencers are the new stars of this generation.

Being the market leader in influencer marketing in Japan, UUUM's head of sales and global operations director will talk about the latest trends in Japan, Asia and benefits of influencer marketing in general, as well as showing a forecast of how global campaigns will shape the marketing industry in Japan and Asia in the future.

About the Speakers

Mr. Mitsuhiro Nakao, Executive Director / Sales and Marketing ​

After graduating from university in 2001, Mr. Nakao started his career at a securities firm before transitioning to a digital advertising agency in 2003. His skill in sales operations, particularly in internet and mobile display, prepared him well for higher management and in 2011 his oversight was spun off as an independent entity from the parent company with him in an executive capacity. ​

​After three years of management experience he joined UUUM Co., Ltd. in 2014 upon meeting Mr. Kamada (CEO, UUUM Co., Ltd.) where he manages media planning partnerships and oversees all sales operations.

Mr. Yoshinori Ichikawa, Operating & Sales Officer ​

Born in 1978, Mr. Ichikawa graduated from university in 2001 whereupon he began his career at a audio/visual production company. Bearing a rich experience in production he transitioned in 2006 to focus on internet media representation, specializing in portal site and social media management as well as video display, which in 2009 partnered with a major advertising firm for digital campaign planning efforts.

In 2014 he started an internet-focused advertising service, with a focus on expanding digital video offerings; and taking that same vision to heart he joined UUUM Co., Ltd. in 2015.

Mr. Rene Paulesich, YouTuber, Head of Global Operations

After successfully managing the localisation efforts for Nintendo Co., Ltd's hit titles including The Legend of Zelda: Skyward Sword and Xenoblade Chronicles, Mr. Paulesich joined Spicysoft Corporation as a producer for the Bike Rider series of games. He joined UUUM Co., Ltd in 2015 as Operations Lead for the "UUUM Network" creator cultivation service. In May of 2016 he transitioned into his current capacity as Global Alliance Lead. ​

Rene is also a YouTuber himself with over 13K followers and 150K view per month at his Youtube channel 朝の外人 (The Morning Foreigner), making and sharing videos about his life and interesting topics as a foreigner living and working in the Land of the Rising Sun. Check out Rene's channel HERE.

About UUUM

UUUM is Japan's first and largest YouTube influencer network with over 2 billion views/month and more than 4,000 influencers including Japan's No.1 YouTube stars HIKAKIN, Hajime and Yuka Kinoshita. Specialising in influencer marketing, management and video content production, UUUM has strong strategic partnerships both local and global, that enable UUUM to access a worldwide network of over 60,000 top influencers. UUUM is the market leader in influencer marketing in Japan, with over 500 brand partners worldwide. Located in Roppongi Hills, also home of the YouTube Space in Japan, UUUM operates from the heart of Tokyo to deliver amazing and entertaining content.

Event detail

  • Date: 26th April (Wed) Evening: 1900~2130 (opening 1830)
  • Venue: WorkCentral, Brew House Singapore Shopping Centre 190 Clemenceau Avenue #06-03 Singapore 239924
  • Capacity: 50 people max
  • Fee: $50 (advance tickets $40), Refreshment, drinks, beer, wine included
  • Language: English (some Japanese)
  • Dress code: Smart casual


  • 1830~1915 Registration, Refreshment & Networking
  • 1915~1945 Introduction & short presentation by speakers
  • 1945~2000 Panel discussion by speakers and special guests
  • 2000~2015 Questions & discussion from the participants
  • 2015~2030 Quiz & Prizes
  • 2030~2130 More drinks & Networking
  • 2130 The End

About the Host

Mr. Tong Cheuk Fung

Founder, WASABI Creation~ Creating Awesome Projects between Japan & Singapore

Tong started learning Japanese as third language at age 13. After graduating from National University of Singapore with a degree in Chemical Engineering, Tong packed his bags and flew to Kyoto for his first job, and began his new life in Japan. In 2014, after spending 5 years in Japan, Tong returned to Singapore to set up WASABI Creation, for “creating awesome projects between Japan and Singapore”. ​

Tong’s goal is to make WASABI Creation the catalyst for creating business opportunities, developing close relationships, and explore possibilities between Japan and Singapore, as well as the ASEAN region. WASABI Creation’s mission is to spice up ASEAN with a sprinkle of Japan’s wonders, just like the overwhelming taste and burning sensation of the green Wasasbi. (Read more)

WASABI Creation~ Creating Awesome Projects between Japan & Singapore

WASABI Creation is project/event management, business support, and marketing company whose mission is to be the bridge between Japan and Singapore through various business and cultural initiatives.


Kindly pre-register for advance tickets for WASABI Insight by clicking on"GET TICKET" on the right.

Due to limited seats and sold-out previous events, early pre-registration online is advised.

For enquiry , kindly email to hi@wasabicreation.com

Past WASABI Discovery Events

WASABI Discovery vol.1 "Japan Travel: the Paths Less Travelled" by JR East & IPPIN Cafe & Bar

WASABI Discovery: CHITOSE BIO EVOLUTION "Agriculture from Japan to the world" (Read more)

WASABI Discovery: Hoshino Coffee "Japan's Coffee & Cafe Culture" (Read more)

WASABI Discovery~ "Omotenashi... Revealing the secrets of Japan's hospitality" by Ishikawa Prefecture (Read more)

About the Venue:

WorkCentral Every innovative idea should be given its shot; every creative entrepreneur should have his or her moment. We understand creating something from scratch is tough. Hence, here at Workcentral, we build a vibrant, purpose-driven community that works, learns, shares and grows together in a coworking space at Dhoby Ghaut, removing barriers that creators face in bringing their creative projects to life by connecting members to a selection of service provides such as awesome digital marketers & Brand Specialists, Business Owners or Angel Investors, empowering individual projects to reach its full potential. Besides creating a vibrant and conducive coworking environment, we have specially created dedicated event spaces catering to mid to large-scale trainings, workshops and teambuilding. For more information, please visit www.workcentral.com.sg or email to: Hello@workcentral.com.sg

Wed Apr 26, 2017
7:00 PM - 9:30 PM SGT
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WorkCentral @ Dhoby Ghaut
Very early bird SOLD OUT $40.00
Early bird SOLD OUT $45.00
At door SOLD OUT $50.00
Venue Address
190 Clemenceau Avenue #06-03 Singapore 239924 Singapore
Dhoby Ghaut MRT Exit B, 2min by foot
WASABI Creation

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